[ About ]
Avery Levitt.
Staff Product Designer. 10 years building B2B SaaS platforms, 0-to-1 through scale. I'm drawn to complex operational software where user needs, business goals, and engineering reality have to line up.
[ How I work with AI ]
Claude Code and Codex, daily
I prototype and build with Claude Code and Codex daily, both at Roofr and on my side projects. My common use cases are:
- Claude for problem framing, competitor research, document drafting, and edge-case investigation.
- Claude Code and Codex for prototyping interactions in the actual codebase, and complete side-project builds. Every tool in the Playground was built with AI assistance.
- Figma for design system foundational work, single screen mockups, and developer handoff. Prototyping moved to code.
[ Now ]
Roofr (2022 to present)
Roofr is a software operating system for roofing contractors. I joined in 2022 as a senior designer, moved through Lead, then into Staff. The design team grew from 2 to 10; I interviewed and onboarded most of them. I help lead design across the platform and maintain the design system (20,000+ weekly component inserts across product and marketing).
Custom Addresses, my most recent project, was Roofr's first feature prototyped in our real codebase using Claude Code. The rest of the design team now ships prototypes the same way.
[ Before ]
Streampoint (2016 to 2022)
Before Roofr I was at Streampoint, an event-registration company. The work I'm proudest of from that stretch is Resiada, their hotel room-block platform. I designed it conception through launch and kept iterating. 0 to six-figure year-one revenue, plus SISO's 2019 Event Innovation Battlefield award.
[ Outside of work ]
Keeping busy.
I live near Toronto, with my goldendoodle. Most of my hobbies are projects: cooking, home theatre, cars, 3D printing, and lately a lot of software and hardware. On the software side: iOS and web apps, MCP servers I use daily in Claude Code, scrapers, and reverse-engineering tooling. The hardware side has been battery-powered ESP32 cellular sensors. I currently have one monitoring a propane tank, another a water cistern, both reporting back to a self-hosted dashboard.
[ Get in touch ]