Avery Levitt
My goldendoodle in a Superman cape by the water
Smoked beef ribs on a cutting board
ESP32 sensor PCB wired up on a workbench
My goldendoodle in the backyard with a rope toy
French toast in a cast iron skillet, dusted with sugar
Yeti puppet coming through a hole in a teal wall

[ About ]

Avery Levitt.

Staff Product Designer. 10 years building B2B SaaS platforms, 0-to-1 through scale. I'm drawn to complex operational software where user needs, business goals, and engineering reality have to line up.

[ How I work with AI ]

Claude Code and Codex, daily

I prototype and build with Claude Code and Codex daily, both at Roofr and on my side projects. My common use cases are:

  • Claude for problem framing, competitor research, document drafting, and edge-case investigation.
  • Claude Code and Codex for prototyping interactions in the actual codebase, and complete side-project builds. Every tool in the Playground was built with AI assistance.
  • Figma for design system foundational work, single screen mockups, and developer handoff. I no longer do any prototyping in Figma, but still rely on it.

[ Now ]

Roofr (2022 to present)

I'm currently at Roofr, a software operating system for roofing contractors. I joined in 2022 as a senior designer, moved through Lead, then into the Staff role. The design team grew from 2 to 10 along the way; I interviewed candidates and onboarded most of them. I help lead design across the platform and maintain the company-wide design system. The system sees 20,000+ weekly component inserts across product and marketing teams.

My most recent project, Custom Addresses, was Roofr's first feature prototyped inside our real codebase using Claude Code. Afterwards I onboarded the rest of the design team onto this process, and they are now also shipping prototypes in the codebase as well.

[ Before ]

Streampoint (2016 to 2022)

Previously I was at Streampoint, an event-registration company. The work I'm proudest of from that stretch is building Resiada, their hotel room block management platform. I designed it from conception through launch and kept iterating on it afterwards. We went from 0 to six-figure year-one revenue. It also won SISO's 2019 Event Innovation Battlefield award.

[ Outside of work ]

Keeping busy.

I live near Toronto, with my goldendoodle. Most of my hobbies are projects: cooking, home theatre, cars, 3D printing, going down random YouTube rabbit holes. The last year has been mainly building ESP32 based sensors. I built a remote propane-tank level gauge with a hall-effect sensor, and a water-cistern monitor using mmWave. Both report back wirelessly via cellular to a central dashboard.

[ Get in touch ]

averylevitt@gmail.com LinkedIn

[ About this site ]

Astro, TypeScript, React islands.

Built end-to-end with Claude Code. The repo is private because several case studies contain protected material that lives behind an access gate.