Selected case studies.

[ Featured cases ]

2026–Ongoing

Custom Addresses

Closes a years-old gap in the New Job flow without harming report-revenue (that relies on location). First AI-created prototype at Roofr, then onboarded the design team to the same Claude Code prototype workflow.

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2023–2024

CRM MVP

0-to-1 CRM that moved Roofr from individual features into an operating system for roofers. 2,400+ companies running their business on it since launch, 33% paid-tier workflow adoption, and 1,500+ monthly task completions.

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2024

Custom Workflows

3,070 custom stages created in the first year, 37% of Elite users running all 3 workflows, and the operating-system claim made real.

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2019–2022

Resiada

B2B hotel-block platform that replaced spreadsheets and legacy tools (Passkey, OnPeak), with consumer-grade attendee booking. 0-to-1 launch with six-figure year-one revenue and a SISO 2019 award.

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[ Additional cases ]

2022–Ongoing

Design System

Design system at scale: 20,000+ weekly inserts org-wide, 400+ components, 341,898 yearly Button insertions across 220 variants, and instant dark mode through Figma variables.

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2025

Unified Inbox

Cross-channel comms hub for Roofr's CRM. Paid SMS add-on grew from 0 to 259 companies in the first year; Gmail integration reaches 11.24%.

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2022

Automations

Self-serve rules engine that cleared the developer bottleneck on event configuration: 85% fewer tickets in beta, days saved on complex international event setup, and an enterprise-evaluation blocker closed.

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2022

Global Search

Single global search across event and attendee records with context-aware ranking. 20%+ reduction in time-to-find across user types in beta; ~60% of CS 'search twice' patterns reduced to a single search.

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